As a web site designer I work with clients, but I also talk with online business  newbies, and on a regular basis I see that people don't have a clue  about what they should have as a web site. They know what they want but  they don't realize the need for pre-planning the structure and content  of a web site in today's market place, The Internet.
That led me to write this article. I trust it will help new online business owners preplan before they jump right into creating an online business web site that just sits there.
There are step-by-step solutions to online business web site success.
Step #1 - Target Group, finding your best prospects can be the difference between earning pennies and dollars.
Researching  your ideal target group is so important that it should be step 1, 2 and  3. New online business owners don't seem to focus their attention on  their target audience, instead they seem to think that if they build it  people will come, and spend all their hard earned money on your site.
Well  I guess it would be silly to make your target group focus as step 1-3,  but when you think about it, your target group is all important in online business success  and for that reason it should be part of all pre-planning steps.  Without a target group you are just wasting your time and cluttering the  Internet with more pages that will never be seen or read.
Okay  so the first step is to know your target group. Learn all you can about  them, because the more you know the more likely you will be to find more  ways to sell to them. Plus you will be able to find complimentary  products that your target audience would like.
Knowledge is POWER, but only if you apply the knowledge you gain to your Internet marketing and offline marketing.
Just a note about target groups. If you have a hobby that you spend lots of money on you should be setting up an online business to promote what you know best.
Step #2 - Keywords and Phrases your best prospect uses to find what you sell.
Your  new online business web site will need to be keyword and content  focused for best results. Spend plenty of time learning the keywords and  phrases that your best prospect would type into a search engine text  box to find exactly what they want.
Learn how to contact your  target group and ask them some questions through surveys. The time you  spend on learning your target audience will be time well spent and  remember that your time is worth money. Everything comes down to your  ROI - Return On Investment
Your time is part of that investment, so make the best of it.
The more you learn the more you can earn, it is as simple as that.
Step  #3 - Competition can be a online business destroyer if you are not  prepared for it, but learning what they do can actually put you ahead of  them in the major search engines.
If you take the time now to learn who you are competing with you will spend far less time changing your web site content later and again time is money.  The more time you spend wasting your time the less income you will be  earning and the more frustrated you will become. Eventually that leads  to either total meltdown and quitting or it forces the Internet marketing newbie to spend the time learning and fixing web site problems.
So  you see the time you spend at the beginning in pre planning your online  business web site will be a much better ROI than trial and error  strategies.
Find your competitor's web sites and learn all you  can about their use of keywords and phrases they use to attract their  target group. You will also want to view their source code to discover  what keywords they use in their title, description and keyword tags.
Step #4 - Find sites that compliment your site and products.
Again  your competitors can help you succeed. You can learn about web sites  with products and services that would compliment your products and  services and that means more income for you.
If you are selling  cars you might just want links on your site that would show your  prospects how they could improve the appearance or performance of their  car.
Always try to make it a win-win situation. You provide the  best products and services you can and in turn your target group will  come back to your site and buy from you. Plus they will follow the links  you have to more products and services.
So like I said from the start...
1. Know your target group
2. Learn the keywords your target group uses to find what you provide.
3. Study your competitors and do what they do for success and then go one step further.
4. Find sites that compliment yours and link with them so you provide better service to your target group.
Once you have done all your research you are ready to build
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