The Basics of Optimization
Many online sellers get frustrated with search engines regularly changing algorithms. But there are basic principles that haven't changed through the years. Apply these tips to increase your rankings:
Tip  1-Don't be too quick to change domain names. Google has an aging delay  for any new domain-it can take up to a year for your keywords to start  showing in the searches.
Tip 2-Optimize your site for your target  audience, not the search engines. Always think about what impression  your site gives your users-you'll create a better site the engines will  like.
Tip 3-Do KEYWORD RESEARCH extensively. Everything else revolves around the keyword phrases you choose, so it's critical you choose the best ones. http://WordTracker.com  and http://KeywordDiscovery.com are two information databases that show  you what words people are searching for and suggest words you can use.
Tip  4-Design and categorize your site architecture and navigation based on  your keyword research. Jill Whalen, founder of  http://www.highrankings.com, says, "Your homepage should be optimized  for the more general phrases…Your inner pages should be optimized for  the more specific [ones]." If possible, use keyword phrases as your  navigation words.
Tip 5-Program your site to be "crawler" friendly. Search engines send out "crawlers" to gather information from your site so they understand how to rank it.
• Create your links using HTML, not javascript. Crawlers can't follow javascript and won't be able to read your information.
•  Don't design your site in Flash-there's nothing for the crawlers to  read. If they can't interpret the information, they can't classify your  site.<
•  Make sure your copy is HTML, not a graphic of a text. It may look like  copy. But if you have a text graphic, all the crawlers will see is a  blank page.
Tip 6-Label your internal text links and clickable  image ALT attributes as descriptively as possible. Within the text links  in your site, use the phrase that describes the page you're clicking  to. For image links, make sure those phrases are contained in the  image's code.
Tip 7-Write compelling copy for key pages of your  site based on your chosen keyword phrases. Choose a few keyword phrases  that apply to the particular page you're writing and work those phrases  into the copy.
Tip 8-Incorporate your keyword phrases into each  page's unique title tag. Title tags are given significant weight with  search engines. The title tag is the information that shows up in the  search engine results so it's crucial that it be enticing, not just  crammed with keywords.
Tip 9-Make sure your site is link-worthy.  Search engines judge a site's popularity by the number of links pointing  to it. To make sure people will want to link to your site, you have to  offer something worth linking to. Beyond your product or service, you  need something that puts you over the top: an information service, a  superior presentation, or great variety.
Tip 10-Don't be married  to any one keyword or phrase. Optimize for all the relevant phrases.  Says Whalen, "If you can rank highly for a good portion of them, they're  going to add up to a lot more than just that one keyword phrase that  you think is the good big money one." 
SEO